Over the last few years, the professional landscape has begun to shift significantly, with roles significantly outnumbering the skills needed to perform them. As a result, the balance of power has tilted slightly in favour of the employee, with businesses now actively pursuing talented individuals rather than vice versa. But is this just the beginning of a full-fledged revolution?
Thanks to the abundance of information now available to anyone with a laptop and a bit of motivation, organizational secrets are fast becoming common knowledge, allowing jobseekers to make more considered decisions when making career moves. Today’s would-be employees are no longer simply reading your website and accepting the virtues you extoll on your ‘About Us’ page – they’re doing their research, assimilating reviews and measuring you up based on what their peers are saying.
Thanks to companies like GlassDoor – one of the fastest growing global recruitment platforms – professionals are now able to browse through millions of company reviews, which include everything from interview and benefit reviews to salary reports and office photos. Yep, the corporate world is now getting the full TripAdvisor treatment, and there’s nowhere left to hide.
This might sound like a terrifying prospect for companies who stake their reputation on their corporate culture – after all, you can’t keep everybody happy all the time. Is that unfavourable appraisal you gave Ahmed in Finance the other day going to get you blacklisted for all eternity in the minds of millennial job hunters? Is that all-nighter you had your employees pull going to come back and haunt you years down the line?
Probably not. The fact that Johnny from Idaho called the Acropolis ‘hot and boring’ on TripAdvisor is unlikely to deter the hordes of tourists making their way to Athens, and the same principle applies to your business. Ultimately, it’s a game of averages, and as long as you stay on the right side of the curve, you’ll likely be able to ensure your business remains nicely topped up with talent.
So how do you keep your reputation pristine and ensure that talented individuals are banging on your glass door? The solution is simple: tell the truth. Don’t brag about your fun corporate culture when you’re well aware that your workforce has the combined personality of a beetle husk. You can no longer afford to simply master a sales pitch if you want to acquire and retain top talent – you now need to live and breathe the values you’re extolling, or risk being caught red-handed and exposed.
Here’s how to turn the tables back in your favour and regain the power to pick and choose the best:
If you want to attract the right cultural fits for your business, it’s important that you’re realistic about your offering. After all, selling a false dream to jobseekers is only going to end up resulting in high turnover and a disgruntled workforce. Avoid hiring people who align to an idealised vision of what your company should be, and recruit instead based on what’s actually happening within your walls. Managing expectations will end up saving you time and money down the line, and ensure that your business is reviewed fairly and based on accurate information.
As is often the case with review platforms, no news is good news. Which means it’s likely that people will only have something to say when they’re upset. So stay ahead of the curve and get your existing employees to talk about you in a positive light wherever possible. That way, you can stay on the right side of the law of averages and ensure prospective employees have a well-rounded understanding of what you do and how you do it. In order to do this, you’ll need to offer your employees a simple platform through which to spread the good news – a company Facebook page is a great place to start, as you’ll be able to offer up regular, positive content which is easily shareable and publically accessible.
BE THE FIRST TO KNOW
Bad reviews should never come as a surprise to you if you’re well versed in the issues in your office. So take time to schedule regular feedback sessions, reviews and open forums, nipping potentially explosive situations in the bud before they become PR disasters. At the end of the day, your goal should be to establish a corporate culture that fosters positivity and well being, rather than simply to exercise damage control as and when needed.