They say an apple a day keeps the doctor away, and it’s this simple philosophy that underpins the work of Fruitful Day, a Dubai-based company with a commitment to promoting healthy eating in the workplace.
Offering a wide variety of fruity offerings, custom-made to deliver a healthy balance of nutrients and vitamins, this new and convenient service is becoming a staple in offices across the city, supplying workers with a much-needed alternative to those all-too-familiar preservative-packed snacks.
Having spent years in corporate jobs with little access to healthy food, Fruitful Day’s founders, Marie-Christine Luijckx, Lyla Rawi and Lindsey Fournie decided to do something about it. Having researched similar international offerings and scoured the country for sustainable quality fruit, the company’s four founders launched their fun, fruity offering in 2015, which has since been met with extremely positive reviews, especially amongst the city’s more progressive organisations.
“Lots of cool, new companies in Dubai have been very receptive to Fruitful Day, as they’re looking for new and exciting ways to do business, rather than the old, traditional corporate style,” explains Marie-Christine. “Companies have opted for Fruitful Day over other suppliers, as our fruit boxes actually offer up something unique beyond your standard apples and oranges, and give employees the chance to try out interesting and exciting fruits from around the world.”
Beyond the obvious health benefits of a fresh fruit supply, the positive effects of this unique new offering extend well beyond the physical. Not only does easy access to fresh produce promote overall wellness levels within the workplace, but it also helps to ignite conversation, inspire interaction and promote dialogue about healthier living.
Thanks to clever packaging and a seriously innovative supply chain, Fruitful Day has succeeded where others haven’t, and made the critical connection between health and fun, thus reducing one of the key barriers to better living. Rather than forcing that obligatory apple or banana down against their will, employees are now able to actively engage with their food, learning new facts, exploring new flavours and gaining a greater understanding of sustainable food procurement.
The timing of Fruitful Day’s emergence couldn’t be better, given the growing awareness by businesses in the region of the need for more comprehensive health programmes. Countless studies have shown that a healthier workforce tends to be a more productive one, a fact that has understandably led businesses to seek out new and interesting ways to improve their wellness initiatives in the workplace.
Yet despite the interest in this growing trend, many businesses still aren’t equipped with the necessary resources or understanding to actually enforce these types of initiatives, leaving employees without recourse to practically better their lives.
Thanks to Fruitful Day, businesses in Dubai are now able to make real moves towards improving well-being in the office, without having to invest unnecessary time and resources in implementing new systems and processes.
Is this the beginning of a wellness revolution in corporate Dubai? Only time will tell. But with businesses increasingly seeking out these types of innovative offerings, it seems only a matter of time before the city becomes a happier, healthier place.