If you want to attract the best talent to your organisation, you can’t simply create a great product or service and hope it flocks to you.
You also have to build a reputation as a great employer. The process of building, and maintaining, this reputation is known as employer branding and it’s more important now than ever.
Employer branding can act as the catalyst for cultural change in an organisation. Because it is so visible and creative, it makes culture more tangible for all employees. It also acts as a key competitive advantage, helping attract the right talent to your business.
Of course, employer branding isn’t just about attracting and retaining the best talent in your company, it’s about attracting the right talent.
So, how do you go about building a great employer brand?
While much depends on the individual context of your organisation, there are certain universal things you can get right.
For starters, you need to understand what you’re trying to achieve with employer branding, why you need it, and understand what the big Do’s and Don’ts are.
It’s also important to remember that employer branding isn’t just about how you treat your employees while they’re working for you. It’s about the entire experience, from their recruitment through to their eventual exit.
Your employee’s first perceptions are formed long before they join your company.
By setting the standard for excellence from the start, you send a subtle message to your employees about the cultural norms that you except in your organisation. For example, if an organisation says that it is innovative, it cannot rely on old fashioned recruitment methods which clearly single the opposite.
In order to give you a visual understanding of that process, we’ve put together the following infographic: