No company can hope to survive if its strategy doesn’t evolve over time. If you don’t change along with the wider world around you, you’re doomed to failure. Just as important as an evolving strategy, however, is communicating that strategy to your employees.
But how should you go about effectively communicating that strategy to your employees? How do you get them onboard with the new strategy and make them feel like they have a full and decisive role to play in implementing the new strategy?
When it comes to communicating corporate strategy, there are a few basics that every organisation can get right from the get-go.
Keep it simple
Remember, no matter how niche and industry-specific your corporate strategy might be, the communications around it need to be as clear and simple as possible.
This simplicity shouldn’t just apply to explaining what the strategy is, but also why you’re implementing it and how you’re hoping it will benefit the business.
Provide the context
An important part of communicating your corporate strategy is ensuring that your employees understand the wider context which has informed the new strategy.
Show them the research that you’ve done, let them know about the prevailing market conditions, and how each of those has influenced the new strategy.
Doing so helps demonstrate not only that the strategy has been properly thought out, but also that you’ve considered any concerns people within the organisation might have.
Keep it consistent
Messaging around a new corporate strategy shouldn’t just come in the shape of a memo from the CEO.
It is important to communicate your strategy over and over again for it to sink in and be understood. People only retain about 25% of what they hear, and the percentage goes down as time passes. Use repetition and different media formats.
Over 65% of the world’s population are visual learners. Illustrations, infographics, videos and cartoons provide a powerful way for employees to absorb and understand information. At Engage Me, we design visual strategy maps that utilise the power of illustration to explain strategy in a way that everyone can understand. Our maps transcend cultural and language barriers – ensuring that everyone, from the cleaning staff to the leadership team, understand the strategic direction of the company.
Be prepared to invest
If you’re at the top of an organisation, you most likely know how important your employees are to rolling out a new corporate strategy.
Before you do so, however, it’s important that you think about how much you’re willing to invest to ensure that each and every employee fully internalises the strategy.
Doing so will inform everything, from what tools you use to the amount of time you dedicate to communicating the strategy.
While you obviously don’t want to blow your budget, it’s important to remember that if your employees don’t understand and embrace your new strategy, your customers won’t either.